At Fit Minded, we define this challenge—and the solution—with a concept we call traveling science.

Traveling science is the intentional dissemination of scientific evidence across the organization. When your data flows freely from research to product, marketing, sales, and customer success, it becomes a strategic asset. When it doesn’t, even the most validated solution can be misunderstood, under-adopted, or overlooked.

When evidence gets stuck

We frequently encounter teams with compelling results—strong engagement metrics, published studies, measurable health outcomes—but no internal infrastructure for translating that data into commercial narratives. The downstream effects are predictable:

• Sales conversations remain surface-level
• Marketing messaging leans on abstraction and industry jargon
• Customer-facing teams can’t articulate clinical relevance
• Strategic decisions proceed without key inputs from the data
  

This breakdown isn’t due to a lack of evidence—it’s due to a lack of evidence fluency.

Translating science into narrative

Buyers—whether payers, providers, employers, or investors—need to understand not just what your product does, but why it works better than alternatives. That distinction lives in your data.

But presenting raw metrics isn’t enough. Data must be translated into clear, meaningful insights that resonate across technical and non-technical audiences. And that translation needs to be consistent across your org.

One example shared by our collaborators at Best Friend Jack involved a digital health company with strong retention and engagement data. However, the insights were siloed within the product team, and sales defaulted to high-level claims like “improved user satisfaction” or “more engaging experience,” phrasing that lacked specificity and failed to differentiate the offering. After developing internal messaging and training teams to apply the data in context, the company saw a measurable improvement in win rates.

Science that travels, performs

When your scientific evidence travels, it gains relevance. Here’s what that looks like in practice:

• Clinical outcomes become core to your value proposition, not a buried appendix
• Sales and marketing teams can speak credibly and confidently to the science
• Strategic stakeholders, from customers to investors, gain a clear understanding of your product’s efficacy
• Internal alignment improves, as decisions are guided by shared understanding of the evidence

One early-stage company used research from a Fit Minded-led beta test of their pain management app to gain investor buy-in and initiate conversations with clinicians. By generating evidence through real-world use and translating it into accessible messaging, they were able to establish clinical credibility, spark interest from key partners, and advance strategic conversations—before ever raising a formal round.

A framework for operationalizing traveling science

We use the following framework to support clients in operationalizing their evidence:

• Identify the most relevant proof points: Isolate your most compelling forms of evidence, such as clinical trials, pilot results, utilization data, or behavioral insights
• Translate for cross-functional relevance: Ensure the findings are distilled into clear, concise, and audience-appropriate messaging. Maintain scientific accuracy, but remove unnecessary jargon
• Equip teams with actionable materials: Provide sales one-pagers, FAQs, internal slide notes, and other enablement tools that make the evidence easy to apply in context
• Reinforce through education: Integrate the narrative into onboarding, team training, and internal communications. Evidence fluency isn’t a one-time effort—it’s a capability to be sustained

Case in point

A growth-stage health-tech client engaged Fit Minded to improve how their sales team responded to clinical skepticism. We first mapped the most common objections, then linked each to relevant proof points from their data. Training and enablement materials followed and was focused not just on content, but on confidence. This led to deeper buyer engagement, higher close rates, and a more unified internal story.

When science informs strategy, outcomes improve

Traveling science is not a communications tactic—it’s a strategic imperative. It builds internal coherence, external trust, and commercial advantage. When done well, it enables teams to speak with consistency and conviction, backed by data, grounded in real-world outcomes.

Ask yourself:

• Can your sales team explain your results in plain language?
• Can your marketing content reflect your clinical proof, not just your promise?
• Can your entire organization tell the same story—with clarity and confidence?
  

If not, we can help.

Let’s make your science travel

This article was co-authored by Jen Huberty, PhD, founder of Fit Minded, and Lena Cheng and Reed Perkins, co-owners of Best Friend Jack, a strategic branding and content agency for health-tech companies.

Together, we offer a joint workshop called Science to Story, designed to help health-tech teams transform scientific evidence into a clear, cohesive story that powers sales, marketing, and product strategies.

It’s not about oversimplifying the science, it’s about unlocking its strategic value.

Let’s put your evidence to work. Reach out to learn more about the Science to Story workshop or schedule a discovery call.