Fit Minded behavioral science consulting logo

Services

Every service on this page is a potential building block, not a fixed package. What you actually need is determined through your needs assessment and science solutions map, shaped entirely by your business priorities, stage, resources, and where science can have the biggest impact.

Strategy & Planning

Science without strategy is just research. We start every engagement with a needs assessment and science solutions map that aligns your leadership and science teams on exactly what to build, when, and why.

Service Description
Needs Assessment A deep evaluation of your company, teams, stakeholders, priorities, and goals to identify strengths, gaps, and where science can drive the greatest innovation and differentiation.
Scientific Strategy Builds your science solutions map and implementation plan so your team has a clear, prioritized roadmap that connects every scientific initiative to a business goal.
Internal Science Communication and Processes Ensures science doesn't live in a silo by building the processes, literacy, and cross-functional practices that keep your entire organization aligned and moving in the same direction.
Science Team Development Identifies, builds, and develops the science talent your business needs to execute its roadmap and grow its internal capability over time.

Every study we design starts with a business question, not a research question. We build the evidence your company needs to grow, from customer insights and competitive analysis to peer-reviewed publications and efficacy research, generating the insights and data that move deals forward and build long-term credibility

Service Description
Retrospective & Prospective Analysis Extracts meaningful insights from your existing data or designs new studies to generate the evidence your business needs to move forward with confidence.
Market & Competitive Research Analysis Identifies where your competition is, where the market is heading, and where your science can drive the greatest differentiation and innovation.
Customer Insights Research Uses scientific surveys and interviews to build a precise understanding of your ideal customer profile, what they need, and what drives their decisions, informing product development, marketing, and sales strategy.
IRB Protocol Development and Submission Develops and submits IRB protocols that meet ethical and regulatory standards, protecting participants and ensuring your data can be published and used externally.
Efficacy and Effectiveness Research Generates the outcome evidence that supports your product claims, builds credibility with buyers and investors, and drives product improvements grounded in real findings.
Scientific Publication & Thought Leadership Translates your research into peer-reviewed publications and thought leadership that builds external credibility, differentiates your company, and gives your sales and marketing teams something concrete to stand behind.

Most companies are sitting on more data than they realize, but often there are critical gaps too. We help you identify what you have, what you are missing, and which analyses will answer the questions that matter most for your stage and resources, so you are not over-investing in complexity you do not need.

Service Description
Engagement and Behavior Change Analytics Identifies customer engagement patterns and provides recommendations for behavioral strategies that promote sustained product usage, leading to increased retention, engagement, and improved outcomes.
Machine Learning for Identifying Customers Leverages machine learning to identify ideal customer segments and predict customer behavior, supporting targeted marketing efforts and optimizing resource allocation for maximum ROI.
Measuring Impacts Using Health Insurance Claims Data or Electronic Health Records Determines your product's impact on objective health outcomes using insurance claims data or electronic health records. Delivered through a strategic partnership, this analysis is a significant investment best suited for companies making the case to payers, health systems, or large enterprise buyers.
Cost-Effectiveness Analyses Demonstrates the empirical value of your product by estimating its cost-effectiveness, supporting informed decision-making and highlighting the potential ROI for organizations.
Longitudinal Data Analyses Leverages longitudinal client data to identify factors influencing customer behavior over time, informing product design and marketing strategies to maximize user engagement and retention.
Causal Inference without an RCT Generates rigorous causal evidence for your product using quasi-experimental research designs such as propensity score matching and advanced econometric methods, strengthening product credibility without the cost or complexity of a randomized controlled trial.

The right partnerships extend your scientific reach and credibility in ways that are hard to build internally. We identify, build, and manage the external relationships that accelerate your research, strengthen your evidence, and open doors to funding and distribution you wouldn’t access on your own.

Service Description
External Investigator Partnerships Connects you with external researchers and academic institutions that expand your research capabilities, bring independent credibility, and accelerate the science that supports your business objectives.
Scientific Advisory Board Builds and manages a scientific advisory board that provides strategic guidance, strengthens credibility with buyers and investors, and connects your company to a network of experts aligned with your goals.
Grant Acquisition and Management Identifies the right funding opportunities, develops compelling applications, and manages the grant process from submission to completion so your team can focus on the science.

Having great science means nothing if your team doesn’t know how to use it. We build the messaging, content, and internal tools that give your sales, marketing, and leadership teams the language they need to speak credibly to every audience they face.

Service Description
Science-Based Marketing Content Develops marketing content grounded in your evidence, giving your brand a credible voice that resonates with customers, partners, and buyers.
B2B Sales and Partnership Support Builds the science-backed materials, talking points, and data narratives your sales team needs to communicate value clearly and close deals with enterprise buyers and partners.
Scientific Communications Management Maintains a consistent, credible scientific voice across all external communications, building trust with stakeholders and positioning your company as a thought leader in your space.
Scientific Marketing Team Development Identifies and develops the marketing talent your company needs to translate science into strategy, ensuring your team can carry the scientific narrative forward independently.
Market Validation Establishes your positioning in new or expanded markets using research that confirms demand, defines your audience, and gives you the evidence to move into new geographies or customer segments with confidence.

Product decisions made without evidence are expensive guesses. We embed science throughout your product lifecycle, from early design through iteration, so every decision is informed by real data about what works, for whom, and why.

Service Description
Product-Related Research Generates the evidence that supports your product claims, identifies where improvements are needed, and informs every product decision with real data rather than assumption.
Science-Informed Product Development Incorporates scientific insights directly into your product development and iteration process, improving effectiveness, user engagement, and outcomes at every stage.

Clinical credibility is no longer optional for digital health companies with their eyes on health system and payer markets. We build clinical strategies that are grounded in evidence and connected to your business goals, so your clinical work opens doors rather than just checking boxes.

Service Description
Clinical Study Design and Execution Designs and executes clinical studies that generate the safety and efficacy evidence your product needs to build credibility and support reimbursement and partnership conversations.
Evidence-Based Clinical Content Development Creates accessible, engaging clinical content grounded in mental health and neuroscience research, enhancing the value and credibility of your offerings for both customers and clinical stakeholders.
Clinical Subject Matter Expertise Provides the deep clinical knowledge your team needs to strengthen the scientific foundation of your products, inform development decisions, and speak credibly to clinical audiences.
Scroll to Top