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By Sarah Todd / February 4, 2025

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Assess your company's ability to integrate scientific strategies and grow revenue by answering these questions:

Question 1: How does your company integrate scientific expertise? We have a full-time Chief Science Officer or science teamWe consult with scientific advisors as neededWe don't have dedicated scientific expertise

Question 2: How do you use scientific research in product and content development? We regularly conduct and apply our own researchWe occasionally use existing research to inform decisionsWe rarely or never use scientific research OR we use already existing research

Question 3: How does data inform your marketing strategies? It's a core component of our marketing approachWe sometimes use scientific data in marketingWe don't use scientific data in marketing

Question 4: How do you translate scientific findings into business insights? This is a staple of our company, we have a formal process for thisWe do this informally or inconsistentlyWe don't typically do this

Question 5: How would you describe your C-suite's buy-in to the importance of science? Our C-suite actively champions and invests in scientific initiativesOur C-suite recognizes the importance of science but doesn't always prioritize itOur C-suite doesn't consider science relevant to our business operations or hasn't taken the time or made it a priority

Question 6: Has your company published any papers about your products or services? Yes, both peer-reviewed papers and white papersYes, peer-reviewed papers onlyYes, comprehensive white papers onlyNo, we haven't published anything

Question 7: Do you have partnerships with academic institutions or external researchers? Yes, we have ongoing collaborationsWe've had some one-off partnershipsNo, we don't have any such partnerships

Question 8: How do you use scientific evidence to support product claims? We have our own robust evidence to support all our claimsWe have SOME evidence for our main claimsWe don't typically use scientific evidence for claims or we use already existing work

Question 9: How do you collect and analyze customer data? We have a comprehensive system for data collection and analysisWe collect some data but don't analyze it systematicallyWe don't collect or analyze customer data

Question 10: How do you approach scientific strategy and planning? We have a detailed scientific roadmap aligned with business goalsWe have some scientific goals but no formal strategyWe don't have a scientific strategy

Question 11: Do you have a scientific advisory board? Yes, we have an active advisory boardWe're in the process of forming one or are interested & ready to form onNo, we don't have a scientific advisory board

Question 12: How well is science integrated across different departments in your company? Science informs decisions and processes in all departmentsSome departments regularly use scientific insights, others don'tScience is mostly confined to R&D or a specific departmentWe don't integrate science across departments

Question 13: How do you use data for business decision-making? We consistently use data for key business decisionsWe sometimes use dataWe rarely or never use data

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