Transforming Research into Revenue
We bridge science, data, clinical research, and business to drive revenue, build credibility and trust, gain deep customer insights, and efficiently differentiate from competitors.
How Science Can Benefit You
Customer Growth
Build products people actually need, and drive the engagement and retention that proves it.
Drive Revenue
Turn evidence into enterprise contracts, partnerships, and revenue you can scale.
Credibility & Trust
Make claims that hold up when investors, buyers, and partners push back.
Customer Insights
Know who your customer actually is, not who you assume they are.
Innovation
Find and prove what makes your solution different before a competitor does.
Regulatory Compliance
Build with the evidence standards that payers and health systems require.
Competitive Edge
Establish your innovation; own a body of evidence your competitors can't replicate
About us
At Fit MindedTM, we specialize in integrating science with business strategy to drive growth, boost revenue, and build credibility. Our tailored solutions empower teams to innovate, refine products, and align with market demands through strategic plans, cross-functional collaboration, and data-driven insights. By combining expertise and proven processes, we help businesses stand out, foster trust, and achieve measurable success.
Solutions For Teams
Align Team Strategies with Science to Achieve Your Goals.
Business Strategy & Planning
Build a science roadmap that moves with your business and is aligned to your goals, your stage, and the decisions that actually matter.
Research & Analysis
Generate credible evidence at the right level of rigor for your stage, from retrospective analysis of existing data to prospective studies that hold up in investor and enterprise conversations.
Product
Use customer insights and outcome data to build products that solve the right problems for the right people, before you've spent months building in the wrong direction.
Science / Clinical
Design and execute outcome studies and develop the clinical evidence that supports reimbursement pathways, health system partnerships, and enterprise contracts.
Sales & Marketing
Translate outcome data into sales tools, messaging, and content that give your team something credible to say and give buyers a reason to choose you over competitors.
Data
Extract the business intelligence sitting in your existing data to answer the questions payers, partners, and investors are actually asking.
Myths vs Facts
Myth 1: Science is Expensive
Fact: Science scales with your stage and resources. The companies that say they can't afford science are usually doing the wrong science for where they are.
Example: A needs assessment and customer survey helped an early-stage founder identify that their target market was using their product differently than assumed which helped them redirect their product roadmap before they built in the wrong direction.
Myth 2: Science Doesn’t Drive Revenue
Fact: Science generates indirect revenue which is where the biggest returns are. It shows up in the deals you win, the prices you can command, and the partnerships you can access.
Example: Research showing that calmer people are safer, more focused drivers helped Calm close a multi-year partnership with Lincoln, selling 2 million subscriptions and generating $500K–$1.2M in revenue.
Myth 3: Science is Irrelevant to Sales
Fact: Science is one of the most powerful sales tools a digital health company has. Enterprise buyers, health systems, and payers use your evidence to justify the decision internally and without it, deals stall or go to a competitor who has it.
Example: For a Series B mental health company, 17+ publications and an NIH grant notice of award provided the credibility needed to secure a major acquisition.
Myth 4: One-Size-Fits-All Science
Fact: The right science looks different at every stage. An early-stage founder needs customer discovery and a feasibility study. A Series B company needs publications and health economic data. Applying the wrong level of rigor wastes time and money.
Example: A pre-seed startup with no budget for clinical research used a structured onboarding survey to capture outcome data from day one, giving them investor-ready evidence by the time they raised their first round.
Myths vs Facts
Myth 1: Science is Expensive
Myth 2: Science Doesn’t Drive Revenue
Myth 3: Science is Irrelevant to Sales
Myth 4: One-Size-Fits-All Science
“Dr. Jen Huberty and her team brought a rare ability to translate behavioral science, habit formation, and outcomes research into practical product guidance that directly shaped The Breath Source app experience. Their user-first, data-informed approach helped us refine onboarding, content delivery, and engagement strategies in a way that felt both evidence-based and intuitive for the end user. Beyond the expertise, the collaboration itself was highly collaborative, thoughtful, and iterative—Fit Minded felt like a true strategic partner invested in long-term outcomes, not just short-term deliverables.”
Wendy Harrold
Operations
“Dr. Jen Huberty and team have been instrumental in helping us build a system that merges science with innovation, allowing people to gain deeper insights into their minds. The team’s research-driven approach, combined with their ability to navigate complex challenges in ambiguous problem spaces, has produced a truly novel outcome and enhanced our company’s scientific credibility. We’re thrilled to have their continued support, and we couldn’t ask for a better partner.”
Anna Braunsdorf
VP of Content
“Working with Dr. Jen Huberty and the Fit Minded team has been invaluable in independently evaluating Rula’s industry-leading behavioral health outcomes. Their rigorous, science-based approach has helped us validate and better understand the impact of our care, ensuring we continue to deliver meaningful results for the patients we serve. Jen’s depth of expertise and commitment to objective, high-quality research have made FitMinded a trusted partner in bringing clarity and credibility to our outcomes data.”
Monika Roots, MD, FAPA
Co-Founder, President, &
Chief Medical Officer
“Dr. Jen Huberty and team have been brilliant to collaborate with on the objective to enhance the reach and strategic impact of Kooth and Soluna’s science initiatives. Through working with Jen we have been able to expand the internal research function as well as implement our new Science Advisory Board, connecting Kooth with science and industry experts. Another key aspect has been the dissemination and communication of our science outputs, to support sales and marketing efforts.”
Louisa Salhi
Head of Research
“Working with Dr. Jen Huberty and the FitMinded team has been invaluable in independently evaluating Rula’s industry-leading behavioral health outcomes. Their rigorous, science-based approach has helped us validate and better understand the impact of our care, ensuring we continue to deliver meaningful results for the patients we serve. Jen’s depth of expertise and commitment to objective, high-quality research have made FitMinded a trusted partner in bringing clarity and credibility to our outcomes data.”
Douglas Newton
Chief Medical Officer
“Dr. Jen Huberty and her team are experts at translating complex clinical outcomes into clear, impactful stories for a broad audience. They were instrumental in helping us communicate our data effectively. Their guidance has been invaluable, and we can’t recommend them enough.”
Isobel Rosenthal
Chief Medical Officer & Co-Founder
“I’ve had the privilege of working with Dr. Jen Huberty as one of our Advisors at Wayhaven and feel her impact has been invaluable. With her extensive experience working with a multitude of similar companies, Jen has a deep understanding of what it takes to build a robust evidence base and garner credibility as a health tech company.
Jen’s ability to provide thoughtful, actionable guidance, combined with her willingness to roll up her sleeves to get s*** done has made her an ideal partner for us at this stage. I’m grateful for her counsel and excited to continue learning from her as Wayhaven evolves.”
Christine Nicodemus
CEO
“Working with Dr. Jen Huberty and the Fit Minded team has been invaluable in independently evaluating Rula’s industry-leading behavioral health outcomes. Their rigorous, science-based approach has helped us validate and better understand the impact of our care, ensuring we continue to deliver meaningful results for the patients we serve. Jen’s depth of expertise and commitment to objective, high-quality research have made Fit Minded a trusted partner in bringing clarity and credibility to our outcomes data.”
Douglas Newton
Chief Medical Officer
“Dr. Jen Huberty has supported our goal to be a science-driven organization that looks at both the experience and outcomes of our members. Her expertise and connections have helped us build a great team and deliver research insights that show the impact we are having, and ways we can continue to improve measurably. Dr. Huberty is incredibly effective at working collaboratively across partners, staff, and our company to bring a science-informed approach to everything we do.”
Victor Harris
Chief Data Officer
“It has been a true privilege working with Dr. Jen Huberty and the FitMinded team. They have guided PracticeWise in translating complex, evidence-based insights into clear, actionable strategies that will help differentiate our products and services. Their team approaches every challenge with scientific rigor, ensuring that recommendations are grounded in data while still being pragmatic and adaptable to real-world conditions.
Their collaborative approach has left us feeling incredibly supported. They engage deeply, listen carefully, and tailor their approach to the unique goals of the organization. Thanks to our collaboration, we have solid voice of customer data and thoughtful insights into engaging new customers and driving product innovation, enabling us to pursue growth opportunities while staying firmly anchored in science-based best practices.”
Heather Brennan, PhD
CEO of PracticeWise
“Dr. Jen Huberty and team have been instrumental in helping us build a system that merges science with innovation, allowing people to gain deeper insights into their minds. The team’s research-driven approach, combined with their ability to navigate complex challenges in ambiguous problem spaces, has produced a truly novel outcome and enhanced our company’s scientific credibility. We’re thrilled to have their continued support, and we couldn’t ask for a better partner.”
Anna Braunsdorf
VP of Content
“Working with Dr. Jen Huberty and the FitMinded team has been invaluable in independently evaluating Rula’s industry-leading behavioral health outcomes. Their rigorous, science-based approach has helped us validate and better understand the impact of our care, ensuring we continue to deliver meaningful results for the patients we serve. Jen’s depth of expertise and commitment to objective, high-quality research have made FitMinded a trusted partner in bringing clarity and credibility to our outcomes data.”
Monika Roots, MD, FAPA
Co-Founder, President, &
Chief Medical Officer
“Dr. Jen Huberty and team have been brilliant to collaborate with on the objective to enhance the reach and strategic impact of Kooth and Soluna’s science initiatives. Through working with Jen we have been able to expand the internal research function as well as implement our new Science Advisory Board, connecting Kooth with science and industry experts. Another key aspect has been the dissemination and communication of our science outputs, to support sales and marketing efforts.”
Louisa Salhi
Head of Research
“Working with Dr. Jen Huberty and the FitMinded team has been invaluable in independently evaluating Rula’s industry-leading behavioral health outcomes. Their rigorous, science-based approach has helped us validate and better understand the impact of our care, ensuring we continue to deliver meaningful results for the patients we serve. Jen’s depth of expertise and commitment to objective, high-quality research have made FitMinded a trusted partner in bringing clarity and credibility to our outcomes data.”
Douglas Newton
Chief Medical Officer
“Dr. Jen Huberty and her team are experts at translating complex clinical outcomes into clear, impactful stories for a broad audience. They were instrumental in helping us communicate our data effectively. Their guidance has been invaluable, and we can’t recommend them enough.”
Isobel Rosenthal
Chief Medical Officer & Co-Founder
“I’ve had the privilege of working with Dr. Jen Huberty as one of our Advisors at Wayhaven and feel her impact has been invaluable. With her extensive experience working with a multitude of similar companies, Jen has a deep understanding of what it takes to build a robust evidence base and garner credibility as a health tech company.
Jen’s ability to provide thoughtful, actionable guidance, combined with her willingness to roll up her sleeves to get s*** done has made her an ideal partner for us at this stage. I’m grateful for her counsel and excited to continue learning from her as Wayhaven evolves.”
Christine Nicodemus
CEO
“Working with Dr. Jen Huberty and the FitMinded team has been invaluable in independently evaluating Rula’s industry-leading behavioral health outcomes. Their rigorous, science-based approach has helped us validate and better understand the impact of our care, ensuring we continue to deliver meaningful results for the patients we serve. Jen’s depth of expertise and commitment to objective, high-quality research have made FitMinded a trusted partner in bringing clarity and credibility to our outcomes data.”
Douglas Newton
Chief Medical Officer
The Positive Impact of Fit Minded
The Positive Impact of Fit Minded
Partners We Value
